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Archive for Tuesday, January 7, 1992

SMALL-BUSINESS EVENT HAS NEW ORIENTATION

January 7, 1992

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Display space for the Buy Greater Lawrence Home and Business Show is going fast, according to a Lawrence Chamber of Commerce spokesman.

About 50 businesses already have bought space in the show, which is scheduled for Jan. 31-Feb. 2 at the Riverfront Plaza, said Debi Moore, the chamber's director of small business and special programs.

Moore said she was uncertain how many additional businesses could be accommodated because booth space is being sold by the foot this year.

The Buy Greater Lawrence event replaces the Lawrence Expo, which also focused on small business.

Although the format will remain pretty much the same, with local businesses promoting products and services from booths, Moore said the chamber hoped to give the event a new image.

She said many chamber members feared the business expo image gave the false impression that the event was strictly a business-to-business marketing tool.

So the chamber recast the event "to get it more consumer-oriented, to make sure the people out there in the general public know it's for them," Moore said.

Toward that end, more home-improvement and consumer-oriented businesses will be included, she said.

This year the event also will feature an auction for chamber members on the opening night of the show.

"It's just another chance for chamber members to get their products and services out there in front of other chamber members," Moore said.

Among the offerings for the auction will be a Caribbean cruise and use of a conversion van.

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