Callers who have been trying their luck in the Journal-World's "Where's the Elf" contest should encounter fewer busy signals beginning today.
Mike Scott, Lawrence community relations manager for Southwestern Bell Telephone, said four lines have been added to the J-W's Access telephone information system, which callers use for the elf contest.
"We did some checking and we got them to up the date" on putting the new lines in, Scott said.
Doug Burris, audiotex manager for Access, said the contest has evoked a large response from callers, who have kept Access lines busy this week with about 1,000 extra calls a day.
In the "Where's the Elf" contest, sponsored by Downtown Lawrence, J-W readers must find a picture of an elf with a four-digit number that appears in various advertisements in the paper. Participants may call Access at 865-5000 and enter the number next to the elf as a category number.
Each of the 42 participating downtown merchants is assigned a four-digit elf code. A recorded message will tell callers whether they have found the elf. Callers who find the elf will be eligible to win a $750 shopping spree.
The contest ends next Friday.
Burris said 18,472 calls were made for the contest between Monday and Thursday.
The total number of calls to the main Access number was 36,510 during the same time period, he said.