Archive for Wednesday, August 26, 1992


August 26, 1992


Many Journal-World subscribers should have received cards in the mail that give them membership in the newspaper's Jayhawk Club Card program, Bill Sutcliffe, the J-W's circulation manager, said today.

The program, which the J-W launched 10 days ago, offers discounts to certain J-W subscribers on goods and services at more than 150 local businesses.

"If you are a mail-in subscriber who has paid in advance for three months or longer, you will receive the Jayhawk Card as a complementary, value-added part of your subscription," Sutcliffe said.

"This is not for subscribers who have a carrier come around and collect. And you must pay three months in advance."

J-W subscribers who fit that description will receive Jayhawk Club Cards in the mail. Cards already have been mailed to about 6,000 households, Sutcliffe said.

Subscribers who still are paying their carriers can qualify for club membership by switching to a mail-in subscription and paying at least three months in advance.

Club members may present the cards, which resemble credit cards, to participating businesses to receive a designated discount of at least 10 percent, Sutcliffe said.

Discounts available through the program include price reductions on meals at restaurants and merchandise at local stores. A complete listing of the participating businesses and their special offers to club members appears weekly in the J-W.

Participating businesses also display a Jayhawk Club Card decal on their doors.

Sutcliffe said the concept has been tried at other U.S. newspapers, including the New York Times.

Local businesses may participate free of charge, Sutcliffe said. However, they must agree to offer discounts through the program for at least one year and to display the program decal and other promotional materials in their businesses. Businesses may periodically change the discount they offer through the program.

In return, Sutcliffe said, participating merchants will see increased traffic in their businesses and will be listed in the J-W's weekly advertisement for the program.

He advised club members to check the weekly advertisements for the names of new businesses that are participating in the program.

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