About $500 was raised for the Lawrence Warm Hearts organization during Kansas University radio station KJHK's Holiday Sale and Auction held Wednesday night at the Eldridge Hotel.
Tim Mensendiek, faculty adviser and general manager of the radio station, said all money from sales of tickets to the auction will go to Warm Hearts, which helps low-income residents pay winter heating bills.
The auction itself raised about $5,000 for the operation of the radio station, he said.
Items ranging from a used piano to computer software to small gift certificates were auctioned off to a crowd of about 250 people.
Mensendiek said Wednesday's auction attracted many more students than usual, but fewer Lawrence townspeople. He said that a tabloid-style newsletter that was distributed on campus may have increased student participation and that for the next KJHK auction station workers will try to attract more townspeople.
Auctioneer Sonny Dolan of Northside Antiques ran the auction, and Mensendiek's class on media sales prepared promotion material.
Mensendiek said the students gain "real world" experience by handling advertising sales.
KJHK holds two auctions a year, with the next one scheduled for spring.